AI-powered brand safety

Screen influencers
before signing them.

AI-powered content checks for red flags that could harm your brand. Compare audience overlap to choose a creator mix with confidence.

More confidence in every collaboration.

Illustrative beauty creator discussing an unbranded skincare product
Beauty creator 01:18 Sofia M. Skincare routine · Instagram
  • Exaggerated claims 2
  • Competitor mention 1
Illustrative lifestyle creator holding a grooming product
Lifestyle creator 00:42 Daniel R. Product review · TikTok
Profile safety score 68.4 /100
Caution
Profile safety score 100 /100
Safe

Trusted by marketing teams at

  • P&G
  • Gillette Venus
  • Pantene
  • Oral-B
  • Head & Shoulders
  • Prima
  • TAB Gıda
  • Burger King
  • Popeyes
  • Subway
  • Arby's
  • Sbarro
  • Usta Dönerci
  • Usta Pideci
  • Ne Yediğini Bil
At DoubleMinds, we helped TAB Gıda understand how well creators align with their brands, so they can choose the right partners with greater confidence.
Alper Yaramanoğlu Founder, DoubleMinds

The platform

Approve the right creators, faster.

Analyze influencer content and get a safety score 100x faster than a human review.

  • 01

    Check content across social media

    Scan Instagram, TikTok, X and YouTube for a complete profile safety assessment.

  • 02

    Video, audio & text checks

    Frame-by-frame checks of visuals, transcripts and on-screen text detection to find risks manual reviews miss.

    • Visuals
    • Audio
    • Text
  • 03

    Five-year historical checks

    Aggregate up to five years of an influencer's posts, so you see long-term behaviour, not an isolated post.

    2021 Today
  • 04

    Precise, replayable evidence

    Timestamped violations with severity ratings and replayable clips give verifiable context for every flagged issue.

    00:24 Violation found
  • 05

    Adjust your risk tolerance

    Set how strict or lenient thresholds are so content scans align with your brand standards.

    Lenient Strict
  • 06

    Enterprise controls & security

    Give role-based access, keep content checks separate from other brands in your organisation, and retain audit trails for compliance.

    Role-based access

From profile to perspective

How it works.

Four simple steps.A more informed decision.

DoubleMinds workspace

New profile analysis

Who’s on your radar?

A clearer picture starts with a profile.

Creator profile

Instagram Last 90 days

Your search stays inside your workspace.

Step 1 of 4
01 / 04

Audience overlap

More creators.
How much more audience?

Understand how much your shortlisted creators’ audiences overlap. Compare shared followers, estimate your combined unique audience, and see what each creator adds.

  • Compare 2–5 creators on the same platform.
  • See where their followers overlap.
  • Find the audiences that add something new.

Available for Instagram & TikTok

Your creator mix Instagram
  • Sofia M. 500K followers
  • Daniel R. 400K followers
  • Maya L. 300K followers
Combined followers 1.2M Before accounting for overlap
Estimated unique audience 870K After accounting for overlap

What each audience brings

Exclusive to this creator Shared with this mix
  • @sofia.m 52% exclusive
  • @danielr 50% exclusive
  • @maya.style 50% exclusive
Try a different third creator

27.5% of combined followers are duplicated in this mix.

Illustrative example · Sample estimates, not campaign impressions.

Built around your team

Built for teams that run influencer programs.

  • Brand &Marketing Teams

    You need to approve creators quickly without risking brand reputation.

    Screen creators for brand risk, then compare their audiences to build a more effective creator mix.

  • Agencies &Talent Managers

    Sourcing creators at scale is time-consuming and risky.

    Validate creators with historical scans and evidence, and show clients how each audience adds to the mix.

  • Public Relations &Legal Teams

    Hidden PR risk and press coverage can derail a campaign.

    Google News checks and automated article scoring identify PR or legal trouble fast.

Room to grow

The right plan for your creator program.

Choose the analysis volume and coverage you need. Unlimited team members on every plan.

  • Starter

    For essential creator screening

    $ 900 / month

    Billed monthly

    500 analysis credits / month

    Includes

    • Instagram & TikTok
    • Profile & content safety scores
    • Timestamped evidence & reports
    • Unlimited team members
  • Enterprise

    For organizations at scale

    Let's talk.

    Tailored to your organization

    Custom credit allocation

    Everything in Pro, plus

    • YouTube videos & Google News
    • Dedicated support
    • Single sign-on (SSO)
    • Custom integrations
    • Multiple brand workspaces

The details

Frequently asked questions.

How do analysis credits work?

Each analysis uses credits based on the content type or feature. Here is how credits are used:

Analysis credit usage
Analysis Credits used
Instagram, TikTok, YouTube Shorts & Google News 1 per content item
X posts 0.5 per post
YouTube videos 5 per video
Audience overlap 5 per creator

Comparing the audiences of 3 creators uses 15 credits.

Which platforms and content types are included in each plan?

Starter includes Instagram and TikTok. Pro includes everything in Starter, plus X and YouTube Shorts. Enterprise includes everything in Pro, plus YouTube videos and Google News.

What does a Profile Safety Score tell me?

The Profile Safety Score summarizes the brand-safety risks found in the content analyzed, on a scale from 0 to 100. A higher score indicates fewer or less severe risks. Review the score alongside flagged issues and supporting evidence when deciding whether a creator is a fit for your brand.

Can I review the evidence behind a flagged issue?

Yes. Flagged issues include supporting evidence, such as timestamps, transcripts and severity ratings, so you can review the context. You can replay relevant clips and export reports for your team.

How does audience overlap help me choose creators?

Audience overlap compares the audiences of 2–5 creators on the same platform, with support for Instagram and TikTok. It shows shared followers, estimates your combined unique audience and helps you see what each creator adds. Use it to build a creator mix that reaches different audiences and accounts for shared followers.

Can I customize the checks for my brand?

Yes. Pro and Enterprise include custom brand policies and alerts. You can tailor the checks to your brand standards and set risk thresholds that reflect your tolerance.

How many team members can I add?

Every plan includes unlimited team members, including Starter. Choose your plan based on the analysis volume, platform coverage and capabilities you need.

What happens if I use all my monthly credits?

Your credit allowance resets at the end of your current 30-day credit cycle. You can also request an upgrade for a larger allowance: monthly upgrades take effect at renewal, while annual upgrades take effect immediately and start a new 12-month subscription term.

When do my analysis credits reset?

Your credit allowance resets every 30 days from your subscription start date, for both monthly and annual plans. Annual billing does not change the 30-day credit cycle.

Can I cancel my subscription at any time?

Yes. You can cancel your subscription at any time. Cancellation takes effect on your next renewal date, at the end of your current monthly or annual subscription term.

Can I upgrade or downgrade my plan?

For monthly subscriptions, upgrades and downgrades take effect on your next renewal date.

Annual subscriptions can be upgraded at any time. The upgrade takes effect immediately and starts a new 12-month subscription term. Annual plan downgrades take effect on your next renewal date, at the end of your current term.

Make the next collaboration count

The right creators.
A lot more certainty.

Bring your brand standards.We'll help you see the full picture.

Let's take a closer look

See DoubleMinds
in action.

Tell us a little about your team. We'll show you how a clearer picture of your creators can fit your workflow.

We only use these details to arrange your demo.

How we use your details